Sara Lindsay, Author at Espresso Warehouse

Stamping your Café or Coffee Shop Brand on Social Media

July 7, 2020

So, you’ve set up your business account on a few social media platforms and you know the basics on how you want to interact with your audience. Now it’s time to make sure your brand is consistent throughout. Your branding should align with your offline strategy too. An online audience should be able to quickly … Continued

Ways to Encourage Customer Engagement on Social Media for Coffee Shops and Cafés

July 7, 2020

By Sara Lindsay

We all want to increase engagement on our social channels. By this, we mean the likes, comments, shares. A good level of engagement is beneficial because: • it increases reach. When people like and share content, their followers see it too, meaning our overall exposure is greater • it what the algorithms want. If a … Continued

Author: Sara Lindsay